The Top 5 Reasons Your Government Website Should Use Mobile Responsive Design


Fact: The average person checks their mobile phone up to 150 times a day. And in 2014, Internet usage on mobile devices officially surpassed that on desktops.

Is your website ready? By investing in a mobile-ready website, you can offer citizens access to services 24/7. And when your government site is easy to navigate, citizens will continue coming back. With responsive website design, the content on your site automatically adjusts to any screen size, creating a seamless experience between desktops, tablets, and mobile devices.

Here are 5 reasons to use mobile responsive design

1. Seamless User Experience Create consistency, streamline content, and increase citizen engagement. The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website. Better consistency equals happier citizens.

2. Improved Search Rankings Google has long recommended using responsive web design to support various devices and screen sizes. However, recent updates from Google include using mobile-friendliness as a ranking signal. In turn, this will boost the rankings of mobile-friendly pages on mobile search results. Test out your website with Google’s mobile-friendly tool.

3. Supporting the Multi-Device User We live in a world where our sites are not only being visited by a variety of difference devices and screen sizes, but the same customers are returning to our sites at different times using these different devices. Responsive design creates a seamless user experience, whether your citizens are accessing a government site from the office or watching TV at home.

4. Future Scalability One of the best things about a responsive website is that this approach gives you the best chance to support newer devices and screens in the future. Responsive sites are fluid, scaling up or down as needed to best fit the screens being used to access the site. This means that as new devices hit the market, responsive websites will already be prepared.

5. One Site for All Devices Many government agencies have two websites – a main website and its mobile version. And while this was a fairly common practice at one time, it makes site management a cumbersome task. Using responsive website design benefits citizens and web teams, making it easy to keep your website updated and relevant.